The name of the company and how much it matters.
I think a lot of aspiring entrepreneurs have sometimes had a problem with what to name their company. When I started my business, I also had to think hard about the name of my company. The name should not only sound, but also immediately convey the idea of what kind of brand is behind it. It is important that customers see it as unique and understand how you are different from others. I found an article that is great at revealing how to choose such a name - https://justcreateapp.com/how-to-choose-a-right-company-name. It explains how to approach it the right way and make the name the real face of the brand. I think you'll find it helpful!